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eLai Spring Summer "BACK IN TIME" collection.

For this spring summer collection, eLai has taken a more fun and playful direction to the season.
The collection takes you back in time to your youth, full of energy and life but without a care in the world. A combination of modern glamour with 50’s optimism helped drive the foundation of the collection.
Beauty, innocence and optimism are all things present in young minds. Innocence is inherently delicate, and so must be kept safe to fully blossom. eLai’s SS14 collection adds confidence to the wearer and affords them the luxury to remember their youth, or if they wish to regress to that time of safety and fun.
Fashion Designer, Creative Director, Fashion, Lingerie, Product
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